the director's cut...
I have long maintained that the closest approximation of the future is the movie "Blade Runner." While the future of rebel replicants is still a ways off, one point in the film is here in full force, the non-stop advert bombardment.
As if it's not enough that you can't buy a bottle of water in the liquor store without some video monitor at the cash register urging you to stock up on breath fresheners, or that Highway 101 is starting to look like an 80 m.p.h. drive-in with it's 3 billion kilowatt video screens blinding the drunks and hip-hop-Honda racers as they zoom up to San Mateo, now the advert gods have seen fit to ruin my breakfast.
When I bought a bagel and a cup of coffee this morning, the little recycled cardboard cup sleeve that keeps you from burning your hand, it was printed with the excruciatingly bad pun "Whole Latte Car" and advertising a PT Cruiser!
What next? Toilet paper with a different ad on each two-ply sheet? At least that would have some kind of psychological pay-back and tactile use.
Hey advert guy, come closer. I have something for you...
